Looking for developing a mobile app that can help you complement your business? If you’re new to business and are looking at the mobile app to help you get the first major breakthrough, here is something you should know. Most mobile apps fail and in fact if you’re launching on the Android platform, remember that only a quarter of the apps actually make it to the profit book.

So, should you not look at creating apps?
No. In stark contrast, you should focus on creating quality apps that are loved by your audience. The reason mobile apps fail is because they are not able to make the right impact. From a faulty app lifecycle to misunderstanding customer expectations, the reasons can be many. The importance of mobile apps in this age of smartphones is something that we are all aware of. It is important that you put the best foot forward in order to attract more customers and generate leads that are likely to convert into buyers. It is also essential that you understand every minute detail about the product you're offering. Here are a few tips that can help you deliver an amazing mobile app.

Defining Success: If you're looking to define success, it is essential that you set a few measurable and practical goals. The retention rate is one parameter that can assist you in this. Retention rate would help you determine the number of people that are installing the app and aren't uninstalling it very soon.

Avoid taking a giant leap: If your business isn't a household name, it makes no sense trying to tap the entire customer base. In this case you would have to shell out thousands of dollars and there are chances your competitors might take advantage of the mistakes that you make. Instead, target a very narrow section of your audience in the initial stages. If it works out, you can enhance it and add more features.

Create content: Not many are aware of this but creating content that explains how to use the app, actually pays huge dividends. Blog posts, press releases, social media content and emails can help the cause. Also, make sure you pay heed to any feedback received on this content.

Choose an App Store: It is recommended you choose one app store in the beginning. This would allow you to get the highest possible concentration of users. Furthermore, as you'd be making a lot of changes and improvisations to the app in the first few weeks, having the app on one app store will certainly help in streamlining the process.

Reach out to other app developers: There may be innumerable apps that complement yours. Reach out to those developers whose users might be interested in using your application. This mutually beneficial co-marketing opportunity would help you both increase retention rates. In this case, it is important that you choose a developer that has good rating on the app store. You wouldn’t want to associate your app with a bad product, would you?

For any mobile application, videos are one of the best proven marketing tool helping developers to increase their app visibility by dragging users towards itself. Even though your application is having a big amount of downloads still its a quite difficult for any developer to get his app into new hands and get some of a good reviews by impressing them. The developers are no more needed of specialized video Ad making companies if they want to have an app video for marketing. Industries like Facebook and Google are also supporting these kinda Ad marketing nowadays. Now here are some Keys to increase your mobile application visibility using video for app marketing.

We can consider of a video Ad as a short video within 15-20 second range, giving an overall introduction of your application and its features. Developer can present his app with its best by showing how it is unique and why people need it. Below are some of the platform you can use to promote your mobile application by making its video.

Facebook Video Ads
Facebook is now offering a feature of video Ads to developers by setting up of a campaign allowing the selection of your targeted group of people, budget,thumbnail selection, call to action selection and uploading of a video.

The strength of this campaign is that you can target your audience very accurately to whom you want to reach. It offers you a wide range of selection of age group, gender, location and interests who have already liked the page.

YouTube
Google offers the mobile app install campaign to developers that will let any developer to target people that are viewing the relevant content on the YouTube to your mobile app. A developer can also target specific video topic, interests, channels or videos too. A developer can also reach viewers on the basis of their past interaction with your videos.

A True View in-stream video ads will be appear on the user screen before the start of an original video he wants to watch on YouTube with an option of “Skip Ad” after five seconds. Using this option a viewer can skip that video and can continue watching the original video. The developer will be get charged for a video shorter that 30s, if a viewer watches the video till the end.
 
Like Facebook, viewer will be served with one call to action under the video, which will lead them to the application page on the respective app store.

Twitter
Twitter is basically having two different offers for app video marketing:

• Promoted video - here video will be embedded into tweets where at the end of the video a developer can prompt user with the application link.
• Mobile app installs campaign - This campaign is basically running for the purpose of app installs, it will allows you to have a direct call to action below your tweet. A developer can also insert a video instead of an image over there.
  

The viewers can be targeted by interest, keywords, Geo-location, language and mobile platforms to drag more and more users towards an application.

Special Advertisement networks
There are so many Ad networks there to help developers to monetize their app by showing their video Ad of application. They are one of the proven marketing tool, where developer can display a short app video. Developers can try chartboost and vungle for the purpose of their application video Ad.

Video on App store
iOS developers can also now upload their app videos as app store has started allowing for this since June, 2014. Developers need to follow some specific apple guidelines to upload his app video. The video must be of 15 to 30 seconds and it must be device specific.

Video on Google play Store
Google play store is allowing developers to let their users have a glance to their application and its various features since very long. Thus now most of the users are expecting a short application video to go through before downloading any application and this is why any developer is needed to put his application video on the store as it is one of the most visible asset over there.

This tool can act more powerful, if the video language will be localized depending on what language the targeted users speaks.

Developers can also use the previous video link of YouTube, so that Google play store views also count at YouTube. This way they can achieve higher ranking.

Video on landing page or app website
developers can increase their application conversion ratio by putting video on the application website or landing page. By implementing this, developers can let the users have an idea about an app from the site itself.

By having an accurate and attractive layout and designing with proper options, your customers can have a quick look and can get everything from the website itself. It will contain your application name, short description and a call to action with the title of DOWNLOAD which will redirect you to the application page on the store, from where you can download an app.

This is one of the best ways to get users excited about your app. Developer can make a video even if the app is not launched yet and put it on the app landing page so that users can be aware of an upcoming application.