So, should you not look at creating apps?
No. In stark contrast, you should focus on creating quality apps that are loved by your audience. The reason mobile apps fail is because they are not able to make the right impact. From a faulty app lifecycle to misunderstanding customer expectations, the reasons can be many. The importance of mobile apps in this age of smartphones is something that we are all aware of. It is important that you put the best foot forward in order to attract more customers and generate leads that are likely to convert into buyers. It is also essential that you understand every minute detail about the product you're offering. Here are a few tips that can help you deliver an amazing mobile app.
Defining Success: If you're looking to define success, it is essential that you set a few measurable and practical goals. The retention rate is one parameter that can assist you in this. Retention rate would help you determine the number of people that are installing the app and aren't uninstalling it very soon.
Avoid taking a giant leap: If your business isn't a household name, it makes no sense trying to tap the entire customer base. In this case you would have to shell out thousands of dollars and there are chances your competitors might take advantage of the mistakes that you make. Instead, target a very narrow section of your audience in the initial stages. If it works out, you can enhance it and add more features.
Create content: Not many are aware of this but creating content that explains how to use the app, actually pays huge dividends. Blog posts, press releases, social media content and emails can help the cause. Also, make sure you pay heed to any feedback received on this content.
Choose an App Store: It is recommended you choose one app store in the beginning. This would allow you to get the highest possible concentration of users. Furthermore, as you'd be making a lot of changes and improvisations to the app in the first few weeks, having the app on one app store will certainly help in streamlining the process.
Reach out to other app developers: There may be innumerable apps that complement yours. Reach out to those developers whose users might be interested in using your application. This mutually beneficial co-marketing opportunity would help you both increase retention rates. In this case, it is important that you choose a developer that has good rating on the app store. You wouldn’t want to associate your app with a bad product, would you?