As an app entrepreneur, you need to understand that you can make money only when you can drive in engagement. It’s only when you have the app installed on the user’s device that you can make money.

The great thing about mobile games is that it's played by everybody. When it comes to playing games on the mobile, there is no difference between children and adults, as all of us totally enjoy playing games on our mobiles. You can find almost everybody, everywhere with their head bent over their phones, whether it is for chatting, surfing the net or playing Games.

And you can cash in on this by having the right business model.

How do you recover the money and make profits?
Most apps today do not even manage to break even. Yet, while your app idea can be great, it’s the strategy that you use that will work in the longer run.

One of the easiest ways for the owners to recover their money and make profits is through free mobile games with a freemium model. We have talked time and again of the benefits of freemium model and that’s what most developers are doing these days.

Offer free initial downloads and installation, so that you can lure a large number of people towards the game and later take advantage of them by adding a variety of paid add-ons, such as in-app purchases. This virtual currency can be used to buy other advanced  features of the game or to play more advanced levels of the game.

The Freemium Statistics
That the freemium mode of apps is still popular is evident by the statistics. These kinds of mobile games were highly popular and gathered maximum revenues and dominated the app store revenues according to the recent figures of apple, with Heads up topping the list as the top paid app for iPhone and Minecraft pocket edition as the top grossing app for iPad. Some of the other popular games for iPhone and iPad include Cut the rope 2, the room 2, plague, dark room, survival craft, hide and seek, card wars, and plant vs. zombie.

Understanding Engagement
The real challenge of these game developers is to attract a large number of people and retain the existing customers by making the game engaging and challenging to keep the interest levels piqued of the people. And once they start playing and the games becomes engaging, the users have an option of purchasing add-ons and items that will help them to play the advanced levels of the game or make the game more interesting and challenging.

Once the game has achieved the desired success and gained momentum it is not that difficult to convince users to pay for add-ons and in-app purchases as they are already so engaged and interested in the game and would continue to want to play the game.

In this competitive market of mobile apps development, there are certain criterions to be adapted by the mobile apps development companies to succeed in the market. It is evident from the fact that most of the people today are engaged with their respective mobile apps of interest. So the fact stays that all the age groups of people in this futuristic world are more adhered to their mobile apps. Now the question here in front of mobile app developers is how to reach out to these people and make their apps popular.

In order to make your mobile applications popular in the market, there are methods of strategic marketing which are to be followed by the mobile apps developers. At the same time, it is necessary to stick to basic rule set of marketing defined by various play stores. Here are some of the essential tips for mobile app marketers to conquer the app failure and reach success in the market.

Top the trends
Various social media and marketing agencies give tips for making to the top charts of mobile apps. On the other hand, it is necessary for the company to plan the app launch and making in such a way those recent most trending topics are covered. All the applications get out dated within specific duration of time as the trend is changing quickly. Also the other aspects includes designs, styles, usage, schemes and many other phenomenon which impact the latest fashion in the arena of mobile applications. Android and iOS are both have respective trending areas in the market which are required to be capitalized by the market researchers. This will help interact with the latest set of customers who are always up to date with latest app versions and types.

Stick to basics
After all the hard work that has been done in order to make the app successful, it is necessary to launch it beneficially. So the marketing part of the app becomes crucial here. Although adapting new dimensions and trends in the area of marketing have become successful in last few years the experts still believe in regular methodologies which are the best way to reach out to the people. This includes organizing of an event, internet and social media marketing as well as other aspects of promotions. This will give the proper boost to the mobile application which is required in order to succeed in the mobile application market. On the other hand, adapting new methods for marketing will serve as an add-on benefit for the application on respective app store.

Categorize audience; target accordingly
The most important aspect to be considered while promoting your mobile application is the target audience. The success or failure of the application largely depends on the audience targeted for the marketing. When the mode of the application is such that it is developed in accordance with specific people of the society, it becomes necessary to target that audience and show the benefits of the apps. Capitalizing on this factor would help a lot in getting the success once the application is launched on the app store. The age factor of the target audience is the most influenced factor which will help the marketing agencies to focus their promotions and get the desired results for the applications.

In addition to this various methods such as ASO (app store optimization), local branding and others are used to give hike to mobile app business.

Looking for developing a mobile app that can help you complement your business? If you’re new to business and are looking at the mobile app to help you get the first major breakthrough, here is something you should know. Most mobile apps fail and in fact if you’re launching on the Android platform, remember that only a quarter of the apps actually make it to the profit book.

So, should you not look at creating apps?
No. In stark contrast, you should focus on creating quality apps that are loved by your audience. The reason mobile apps fail is because they are not able to make the right impact. From a faulty app lifecycle to misunderstanding customer expectations, the reasons can be many. The importance of mobile apps in this age of smartphones is something that we are all aware of. It is important that you put the best foot forward in order to attract more customers and generate leads that are likely to convert into buyers. It is also essential that you understand every minute detail about the product you're offering. Here are a few tips that can help you deliver an amazing mobile app.

Defining Success: If you're looking to define success, it is essential that you set a few measurable and practical goals. The retention rate is one parameter that can assist you in this. Retention rate would help you determine the number of people that are installing the app and aren't uninstalling it very soon.

Avoid taking a giant leap: If your business isn't a household name, it makes no sense trying to tap the entire customer base. In this case you would have to shell out thousands of dollars and there are chances your competitors might take advantage of the mistakes that you make. Instead, target a very narrow section of your audience in the initial stages. If it works out, you can enhance it and add more features.

Create content: Not many are aware of this but creating content that explains how to use the app, actually pays huge dividends. Blog posts, press releases, social media content and emails can help the cause. Also, make sure you pay heed to any feedback received on this content.

Choose an App Store: It is recommended you choose one app store in the beginning. This would allow you to get the highest possible concentration of users. Furthermore, as you'd be making a lot of changes and improvisations to the app in the first few weeks, having the app on one app store will certainly help in streamlining the process.

Reach out to other app developers: There may be innumerable apps that complement yours. Reach out to those developers whose users might be interested in using your application. This mutually beneficial co-marketing opportunity would help you both increase retention rates. In this case, it is important that you choose a developer that has good rating on the app store. You wouldn’t want to associate your app with a bad product, would you?

For any mobile application, videos are one of the best proven marketing tool helping developers to increase their app visibility by dragging users towards itself. Even though your application is having a big amount of downloads still its a quite difficult for any developer to get his app into new hands and get some of a good reviews by impressing them. The developers are no more needed of specialized video Ad making companies if they want to have an app video for marketing. Industries like Facebook and Google are also supporting these kinda Ad marketing nowadays. Now here are some Keys to increase your mobile application visibility using video for app marketing.

We can consider of a video Ad as a short video within 15-20 second range, giving an overall introduction of your application and its features. Developer can present his app with its best by showing how it is unique and why people need it. Below are some of the platform you can use to promote your mobile application by making its video.

Facebook Video Ads
Facebook is now offering a feature of video Ads to developers by setting up of a campaign allowing the selection of your targeted group of people, budget,thumbnail selection, call to action selection and uploading of a video.

The strength of this campaign is that you can target your audience very accurately to whom you want to reach. It offers you a wide range of selection of age group, gender, location and interests who have already liked the page.

YouTube
Google offers the mobile app install campaign to developers that will let any developer to target people that are viewing the relevant content on the YouTube to your mobile app. A developer can also target specific video topic, interests, channels or videos too. A developer can also reach viewers on the basis of their past interaction with your videos.

A True View in-stream video ads will be appear on the user screen before the start of an original video he wants to watch on YouTube with an option of “Skip Ad” after five seconds. Using this option a viewer can skip that video and can continue watching the original video. The developer will be get charged for a video shorter that 30s, if a viewer watches the video till the end.
 
Like Facebook, viewer will be served with one call to action under the video, which will lead them to the application page on the respective app store.

Twitter
Twitter is basically having two different offers for app video marketing:

• Promoted video - here video will be embedded into tweets where at the end of the video a developer can prompt user with the application link.
• Mobile app installs campaign - This campaign is basically running for the purpose of app installs, it will allows you to have a direct call to action below your tweet. A developer can also insert a video instead of an image over there.
  

The viewers can be targeted by interest, keywords, Geo-location, language and mobile platforms to drag more and more users towards an application.

Special Advertisement networks
There are so many Ad networks there to help developers to monetize their app by showing their video Ad of application. They are one of the proven marketing tool, where developer can display a short app video. Developers can try chartboost and vungle for the purpose of their application video Ad.

Video on App store
iOS developers can also now upload their app videos as app store has started allowing for this since June, 2014. Developers need to follow some specific apple guidelines to upload his app video. The video must be of 15 to 30 seconds and it must be device specific.

Video on Google play Store
Google play store is allowing developers to let their users have a glance to their application and its various features since very long. Thus now most of the users are expecting a short application video to go through before downloading any application and this is why any developer is needed to put his application video on the store as it is one of the most visible asset over there.

This tool can act more powerful, if the video language will be localized depending on what language the targeted users speaks.

Developers can also use the previous video link of YouTube, so that Google play store views also count at YouTube. This way they can achieve higher ranking.

Video on landing page or app website
developers can increase their application conversion ratio by putting video on the application website or landing page. By implementing this, developers can let the users have an idea about an app from the site itself.

By having an accurate and attractive layout and designing with proper options, your customers can have a quick look and can get everything from the website itself. It will contain your application name, short description and a call to action with the title of DOWNLOAD which will redirect you to the application page on the store, from where you can download an app.

This is one of the best ways to get users excited about your app. Developer can make a video even if the app is not launched yet and put it on the app landing page so that users can be aware of an upcoming application.

Considering different phases of mobile apps development, promotion and marketing before and after launching the app is pointed out to be most important to reach out to the public. Uploading the app without any marketing and waiting for reviews from the public is not possible as if they don’t get to know the app how they can download it!

iPhone app development companies need to be pin-pointed with their marketing strategy because iPhone is emerging to be one of the most efficient gadget to use mobile applications. These strategies become helpful in mitigating the risk of app failure on Apple store. Special reviews of app from iPhone app sites can give stabilized set of downloads within few months or weeks of launching. Here are simple ways to promote your iPhone apps and penetrate Apple market on app store:

Social Media And Branding Promotion
The most prominent way to get in touch with most number of mobile app users is by the means of social networking sites and groups. Promotions through Facebook, LinkedIn, Twitter, Pinterest and other internet resources help you to get amongst the people. This publicity grows network and maximize downloads of your apps in a considerable way.  Also website banners on internet or creating a dignified website for your app creates hype in the market about your app. The efforts prove worthy because the traffic on these social sites is highest as compared to any other promotional idea can work.

Cross App Promotions
If you are launching simultaneous apps under the category of iPhone apps development or you can get other iPhone Application Development Company to tie up with and promote your app within their app. Also the website for other apps can be a useful resource to promote app via internet. These cross app promotions give benefits to the parties by stretching wings of the app to most number of people in the market. iOS 7 has been a sustainable revolution the Apple market. So iPad and iPhone apps are becoming compatible due to sublime efforts by iPhone app developers. This helps to advertise a single app for multi-platform use.

App Store Optimization
Apple store is highly reputed platform to search any app for iPhone or iPad. Setting peculiar keyword for your apps can help your app get optimized on app store and as a result become popular through search. Different companies offer variable packages to perform this ASO and get your app on the top of the App store. The process is slow and can take months but will definitely provide fruitful results.

Other effective ways to promote your iPhone apps can be through offline media promotion, press releases and considering the nature of the app get the people to groove with your app.