How effective is your landing page? For companies who are serious about results, the sure shot way to know more about results is through a comprehensive A/B testing strategy. A/B testing involves subtly changing various things on the landing page and seeing the audience response to each. For instance, the text may be changed or even the text color - to better user engagement. It's been seen, for instance, that a direct call out like 'Download it now!' at the end, helps achieve a better conversion ratio most of the times.
A/B testing is an amazing tool for researchers and developers who like to make test-driven decisions for products. A/B testing has been in the industry for quite some time now. For app developers though, A/B testing has got a new lease of life. Presently, the testing is gaining popularity because it allows developer or mobile marketers analyze and understand various aspects of users’ behavior after Google allows App Analytics. To use A/B testing effectively, a marketer must avoid a few mistakes.
1. Not tracking right metrics
Be careful when you make changes to your content. Changes in the content can lead to increase or decrease of conversions and clicks. You will have to track the right metrics to understand the changes. In addition, you have to track enough metrics to know the reason of changes. Understanding or tracking too many metrics won’t be good as some are bound to mislead you with positive results. Concentrate on the core metrics to determine if your test was success or failure. Understand what metrics to track and ensure that there is enough information to help your improve your product.
2. Plan out the user requirements first
Always do the mathematics first. Always do a rough estimation of the number of users needed for your test. Determine the period of the test. This evaluation will help you design the variants of testing. You will understand where more users are required, and other tweaks are required.
3. Stopping the test before you should
Many are always are in hurry to see the results and hence they end the A/B testing early. The biggest disadvantage of stopping the test early is that they can offer you false answers. This happens because, in a short period, there will not be enough test pool to give an accurate result. Try to run the test for a month or more to have results that are more accurate and truthful.
4. All users behave differently
The biggest mistake that is made while using A/B testing is considering all the users as same. However, since all users are not same, you will have to create various versions of tests. Hence, you will have dive deeper to gain much better insights. Use segmentation and user targeting will be useful.
A/B testing tool will be of great use if you avoid such mistakes learn more ways to use the tool more effectively. You surely do not want to miss a great opportunity to improve your app.
A/B testing is an amazing tool for researchers and developers who like to make test-driven decisions for products. A/B testing has been in the industry for quite some time now. For app developers though, A/B testing has got a new lease of life. Presently, the testing is gaining popularity because it allows developer or mobile marketers analyze and understand various aspects of users’ behavior after Google allows App Analytics. To use A/B testing effectively, a marketer must avoid a few mistakes.
1. Not tracking right metrics
Be careful when you make changes to your content. Changes in the content can lead to increase or decrease of conversions and clicks. You will have to track the right metrics to understand the changes. In addition, you have to track enough metrics to know the reason of changes. Understanding or tracking too many metrics won’t be good as some are bound to mislead you with positive results. Concentrate on the core metrics to determine if your test was success or failure. Understand what metrics to track and ensure that there is enough information to help your improve your product.
2. Plan out the user requirements first
Always do the mathematics first. Always do a rough estimation of the number of users needed for your test. Determine the period of the test. This evaluation will help you design the variants of testing. You will understand where more users are required, and other tweaks are required.
3. Stopping the test before you should
Many are always are in hurry to see the results and hence they end the A/B testing early. The biggest disadvantage of stopping the test early is that they can offer you false answers. This happens because, in a short period, there will not be enough test pool to give an accurate result. Try to run the test for a month or more to have results that are more accurate and truthful.
4. All users behave differently
The biggest mistake that is made while using A/B testing is considering all the users as same. However, since all users are not same, you will have to create various versions of tests. Hence, you will have dive deeper to gain much better insights. Use segmentation and user targeting will be useful.
A/B testing tool will be of great use if you avoid such mistakes learn more ways to use the tool more effectively. You surely do not want to miss a great opportunity to improve your app.
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